Continuity and change
The beginnings of the Don Quichotte brand go back to the year of 1921, when the businessman
J.H. de Wit established the firm of J.H. de Wit & Zonen B.V. on the Kanaaldijk Zuid-Oost in Helmond.
Our products have been known worldwide under the brand name of Don Quichotte for over 90 years.
The new name of our company, adopted in 2011, further strengthens our identity with our product:
Don Quichotte B.V.
This renaming of our company does not change anything for our customers: the quality, reliability
and ease of use of our products remain the same as before. And this continuity is now reflected
both in our brand and in our company’s name: Don Quichotte.